About the Programme

This programme is designed for dealer-based Business Sales Executives, Business Development Managers, Fleet Sales Executives and Corporate Sales Managers and is designed to create a robust, role specific framework to create consistent Fleet and Business sales success.

The aim of this programme is to provide the core knowledge, skills and behaviours for both designated and dedicated Local Business Development Managers to confidently and consistently engage with the local business community and corporate market sector providing a comprehensive business solution.

Developing a proactive approach to understanding business customers needs. Providing key information and offering a range of suitable solutions, working in partnership with our customers to manage and maintain their vehicle fleets.

Course curriculum

    1. Welcome to the programme!

    2. How to use this Platform

    1. Book a Coaching Session

    1. About the Business Sales Professional Self-Study Programme

    2. Introduction to the programme

    1. About Module 1

    2. Business Sales Professional A4 Manual - Module 1

    3. Section 1 - The Business Customer Buying Cycle

    4. Section 2 - The Business Customer

    1. About Module 2

    2. Business Sales Professional A4 Manual - Module 2

    3. Section 1 - Sales Process

    4. Section 2 - Incoming Channels

    5. Section 3 - Logging and Recording

    6. Section 4 - Managing Enquiries

    7. Section 5 - Quality and Progression

    8. Section 6 - Measuring Quality

    9. Section 7 - Professional Communication

    10. Section 8 - Activity vs Performance

    1. About Module 3

    2. Business Sales Professional A4 Manual - Module 3

    3. Section 1 - Communication Skills Quiz

    4. Section 2 - Communication Skills: Questioning Techniques

    5. Section 3 - Communication Skills: Active Listening

    6. Section 4 - Product Demonstration and Presentation

    7. Section 5 - Presenting an Offer

    8. Section 6 - Objection Handling, Negotiation and Closing

About this course

  • £79.00
  • 47 lessons
  • 5.5 hours of video content

  • Who is it for?

    ASC WebCoach Business Sales Professional Self-study is an entirely learner-led training programme designed for both new and experienced in the automotive industry.

  • What is included?

    Tutorial videos, downloadable support materials, work-based assignments and optional 1-2-1 coaching, this programme is aimed at those businesses where maximum productivity and minimal time investment are paramount.

  • How will this benefit me?

    This Self-Study Programme offers a flexible approach to developing your sales teams skills without the need to take time out of the business or have to maintain a structured timetable to complete each module.

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