Programme Content

Below are all the learning content sections for the programme

    1. Welcome to the programme!

    2. How to use this platform

    1. Book a Coaching Session

    1. About Module 1

    2. Module 1 - Aftersales Overview PDF Manual

    3. Section 1 - Introduction and Aftersales Customer Journey

    4. Section 2 - Moments of Truth

    5. WBA Module 1 - Activity 1: Moments of Truth

    6. Section 3 - The Aftersales Process

    7. Section 4 - Aftersales Competencies

    8. Module 1 Knowledge Check

    1. About Module 2

    2. Module 2 - Booking/Appointment PDF Manual

    3. Section 1 - Introduction to Booking/Appointment

    4. Section 2 - Handling Incoming Enquiries

    5. WBA Module 2 - Activity 1: Handling Incoming Enquiries

    6. WBA Module 2 - Activity 2: Key Channels Competency Matrix

    7. Section 3 - Understanding the Customers Initial Needs

    8. WBA Module 2 - Activity 3: Understanding Customers Initial Needs

    9. Section 4 - Personality Types

    10. Section 5 - Recording Accurate Information

    11. Section 6 - Booking Confirmation

    12. Module 2 Knowledge Check

    1. About Module 3

    2. Module 3 - Welcome and Qualification PDF Manual

    3. Section 1 - Customer Welcome and Qualification

    4. Section 2 - Welcome the Customer

    5. WBA Module 3 - Activity 1: Greeting a Customer

    6. Section 3 - Complete Accurate Records

    7. Section 4 - Confirm and Re-qualify

    8. Section 5 - Customer Engagement

    9. Section 6 - Module Review

    10. Module 3 Knowledge Check

    1. About Module 4

    2. Module 4 - Services Agreed PDF Manual

    3. Section 1 - Services Agreed

    4. Section 2 - Customer Buying Motives

    5. Section 3 - Products and Services Presentation

    6. Section 4 - Tie Downs

    7. Section 5 - Objection Handling

    8. WBA Module 4 - Activity 1: Objection Handling

    9. Section 6 - Module Review

    10. Module 4 Knowledge Check

About this course

  • £199.00
  • 6.5 hours of video content
  • 8 Modules

About the Aftersales Professional Self-Study Programme

This Self-Study Programme is a comprehensive, role specific programme designed for Aftersales Advisors and Aftersales Managers in developing their automotive aftersales performance. The programme is entirely virtual and learner led so there is minimal downtime for the business. 


Based on a proven approach to analysing existing behaviours and developing key actions to create consistent, sustained improvements across all areas of aftersales, marketing and customer handling, resulting in improved productivity and customer engagement.

  • Who is it for?

    ASC WebCoach Aftersales Professional Self-study is an entirely learner-led training programme designed for both new and experienced Aftersales Advisors/ Managers in the automotive industry.

  • What is included?

    Tutorial videos, downloadable support materials, work-based assignments and optional 1-2-1 coaching, this programme is aimed at those businesses where maximum productivity and minimal time investment are paramount.

  • How will this benefit me?

    This Self-Study Programme offers a flexible approach to developing your team's skills without the need to take time out of the business or have to maintain a structured timetable to complete each module.