About the Aftersales Professional Programme

The Aftersales Professional Programme is a comprehensive, role specific programme designed for Aftersales Advisors and Aftersales Managers in developing their automotive aftersales performance and earn an industry recognised award. 

Based on a proven approach to analysing existing behaviours and developing key actions to create consistent, sustained improvements across all areas of aftersales, marketing and customer handling, resulting in improved productivity and customer engagement.


The programme comprises 6 modules, covering the 6 stages of the Aftersales process: Booking and Appointment, Welcome and Qualification, Services Agreed, Quality Experience and Vehicle Handover. As well as covering Proactivity in Selling, Customer Service and Complaint Handling. 


 Next Delivery Cohort Dates:

2026 Cohort Dates

April 2026 course dates coming soon

Module 1 Aftersales Overview 

Module 2 Booking, Welcome & Qualification 

Module 3 Services Agreed & Proactive Selling

Module 4 Quality Experience & Handover 

Module 5 Follow up & CRM 

Module 6 Customer Service & Complaint Handling 


After purchase you will have instant access to this hub with all of the supporting materials for the live virtual training sessions. 

Course curriculum

    1. Welcome to the Motorcycle Aftersales Professional Programme!

    2. How to use this platform

    3. Virtual Classroom Training Guide

    1. About Module 1

    2. Using the Dynamic PDFs

    3. Module 1 Aftersales Overview PDF Manual

    4. Module 1 Post-Session Knowledge Check

    1. About Module 2

    2. Module 2 Booking, Welcome and Qualification PDF Manual

    3. Module 2 Post-Session Knowledge Check

    4. Key Channels Competency Matrix Work-based Assignment

    5. Communication Channels Work-based Assignment

    6. Essential and Desirable Information Work-based Assignment

    7. Greeting a Customer Work-based Assignment

    1. About Module 3

    2. Module 3 Services Agreed and Proactive Selling PDF Manual

    3. Module 3 Post-Session Knowledge Check

    4. Objection Handling Work-based Assignment

    5. Positive Reinforcement Work-based Assignment

    1. About Module 4

    2. Module 4 Quality Experience and Handover PDF Manual

    3. Module 4 Post-Session Knowledge Check

    4. Additional Products and Services Work-based Assignment

    1. About Module 5

    2. Module 5 Follow up and CRM PDF Manual

    3. Module 5 Post-Session Knowledge Check

    4. Moments of Truth Work-based Assignment

    5. Customer Lifetime Value Work-based Assignment

About this course

  • £199.00
  • 6 Virtual Classroom Sessions
  • Work-based Tasks
  • 1-2-1 Virtual Coaching

Other Training Options

Looking to purchase for multiple learners, closed cohorts or bespoke training options? Please submit your email below and we will get back to you promptly!

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